Search Engine Optimization (SEO)
This is considered your first step of optimizing to your website for the search engines, otherwise known as Search Engine Optimization. This is dealing with making the CONTENT of the page be attractable and found by search engine. An SEO expert specialized in transforming your websited "custom" code to be search engine friendly so your website can come up on searches by potential client of yours.
This is the meat of raising your website to the TOP of Google. Being at the TOP of Google is a popularity contest and the use of off-page and Link Building helps build your popularity over the internet. With your campaign still being new, we will begin and ease into this process.
This process includes Link Building and links are like votes and friendships in the digital world. The search engine will always give more relevance to more popular sites and the ones with the highest Page Ranking (PR). The link building that is performed will build your popularity and in result, raise your placing in the search engines.
Directory Listing & Submission.
Directory Listing is a strategic practice of listing your website on hundreds of online listing sites and search engines like FourSquare, MapQuest, etc... to boost your websites chances of being found on search engines. Also listings help your business build credibility through online reviews and sharing information about your products and services with potential clients.
Websites like Angies List, YellowPages and tools like Google Places are used to finds reviews about companies around the United States. NULOU will give you a presence in over 250 directory listings similar to the ones listed above to promote good reviews about your company.
We Put Websites On Page 1 of Google, Yahoo & Bing!
In today's fast paced digital world over 1 Billion searches are done a day on Google from potential customers. When these potential customers see businesses on Google we are trained in our mind to rank how good a business is based on its position of Google. If a business is ranked No. 1 on the search engine then statistics show that 92 percent of people will click on that link. If you are in the top 3 of the search engine listing then the statistic is that 80 percent of people will click on your website through the search engine. The fact is that potential customers are looking for your business on these outlets and being at the TOP of Google helps them find your business.
This is a service offered that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. This is your "Stat Sheet" for your website. The reports given to you will track visitors of your website from all referrers. These referrers will include search engines (Google, Bing, etc.) and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Enhance Website Traffic
Your website is only as good as people see it. If you build a beautiful website and no one goes to it then it is not promoting your business. You must build website traffic and have people going to your website and seeing your products and services. Building website greatly done through the you On-Page and Off-Page SEO efforts.
In the digital marketing world, CONTENT is KING and LINKS are QUEEN. It is important that you have content on your website that is relevant to what your business does, but also is used as a tool for On-Page SEO. Having relevant content is seen by Google and if the content in your website is not relevant then Google will spot this and potentially blacklist your website from the search engines. Keep content relevant as it helps your website rise to the TOP of Google.